Design Stories -
leinwände × NEW ERA® Collaboration Cap

NEW ERA® collaboration caps are now available for pre-order.

For this collaboration, a pressed Iris flower motif hand-drawn by the leinwände designer has been embroidered across the entire cap.
The dimensional embroidery extends seamlessly across the panels, adding softness, depth, and subtle expression to the silhouette.

Irises begin to appear throughout the streets in the UK as spring arrives.
Symbolizing “trust” and “compassion,” the flower is also associated with Children’s Day in Japan, making it one of the signature flowers of the season.

For this collaboration, we hand-drew the silhouette of a pressed Iris flower and translated it into embroidery.

Applying the motif seamlessly across multiple panels required intricate pattern adjustments, making it one of the most challenging aspects of the production process.
As a result, the organic lines of the flower subtly emerge from every angle — whether viewed from the front or the side — creating a cap rich in expression and detail.

Rather than focusing on branding, the design embraces delicate motifs and atmosphere itself.
Combining NEW ERA®’s signature embroidery craftsmanship with leinwände’s feminine sensibility, the result is a special piece with a softer expression.

The cap is based on the 9TWENTY™ silhouette, known for its soft fit and comfortable wearability.

While inherently casual, we recommend styling it with more feminine looks — such as camisoles or cut-and-sew skirt sets that reveal a touch of skin — to create a fresh and unexpected balance.

Of course, it also blends naturally into everyday styling, adding subtle individuality to any look.

As a piece that brings a playful touch and lightness to summer styling, we invite you to incorporate it into your wardrobe for the coming season.

Customers who place a pre-order during the reservation period will receive a ¥3,000 voucher for their next purchase.
*Vouchers will be delivered via email after June 1.
*Available for customers residing in Japan only.