The leinwändeloves in Jun. 2026

The leinwändeloves is a project that documents the people leinwände wants to focus on right now — those who resonate with its sensibility.
We introduce loves of all ages and nationalities, each with their own unique style.

Minjoo Park / a Seoul-based content creator

@mjbypp

Bottom: Feather Baggy Shorts / White

⚫ What you like about fashion
Freedom. I love how I can become a different version of myself each day depending on what I wear.

⚫ Key points when putting together outfits
Overall balance.

⚫ Favorite spots
I enjoy visiting cafés and vintage shops in Seoul, and I go quite often.

⚫ Favorite books or artists
I enjoy reading fashion books. As for artists, I like Yerin Baek.

⚫ Someone you admire
My mother.

⚫ What you always carry in your bag
My phone, car keys, and cosmetics.

⚫ The best thing that happened recently or something you’re looking forward to
I’m looking forward to my summer vacation.

⚫ Your dreams or goals for the future
I hope to continue working steadily, just like I am now.

⚫ Any daily routines you never skip?
After showering, I always take time to carefully apply body oil and lotion. I value having that time for myself at the end of the day.

⚫ A word for today
Consistency


Designer’s Comment:
“The structured pullover blouse with its elongated silhouette immediately stood out to me. What felt especially stunning was the way she effortlessly balanced an item that could easily seem difficult to style, pairing it with these shorts in such a light and unexpected way.
The necklace added as an accent also subtly picked up the colors of the shorts, and I was captivated by a style that felt intellectual and modern while still expressing a strong sense of individuality.
The way she naturally mixes vintage pieces with designer items, creating such a refined balance, is incredibly inspiring and makes you want to reference her styling sensibility.”

Check The Items

YeonKyung Park / Artist

@ayeomee

Top: Sailor Crochet Cardigan / Black
Top: Sprout Knitted Cardigan / Black
Bottom: Feather Baggy Shorts / White

⚫︎ What kind of fashion do you like?
I love comfortable clothing, but I’m not drawn to anything too simple. I’m attracted to pieces with accents of color or embroidery throughout. That’s why my closet is filled with colorful clothes.

⚫︎ What is an important point in your styling?
The combination of colors. Since I paint, I naturally think a lot about color harmony. The process of finding colors that perfectly complement each other is something I truly enjoy.

⚫︎ Favorite spot
My favorite place in Paris is the Pont des Arts bridge. It’s especially wide, so artists and all kinds of people gather there, creating a sense of free-spirited energy. Just being there makes me feel lighter and more free.

⚫︎ Favorite book and artist
I love Aimez-vous Brahms...? by Françoise Sagan. I simply love books. It’s a work with such timeless, classic charm.

⚫︎ Someone you admire
Rather than a specific person, I admire people who truly love what they do. I believe that inner character and the way one lives are far more important than outward appearance.

⚫︎ What you love about fashion
That it allows me to encounter many different sides of myself.

⚫︎ What’s always in your bag?
I can never go without my planner. I have this urge to record even the thoughts that briefly pass through my mind, so I write down every drifting idea.

⚫︎ The best thing that has happened to you recently, or something you’re looking forward to
My solo exhibition in Paris — my favorite city. It was truly one of the greatest moments for me.

⚫︎ Your future dreams and goals
To continue creating for as long as I can, and to keep the passion alive within me.

⚫︎ Do you have any daily rituals you never skip?
After my morning shower, I always drink a glass of lukewarm water. I like starting the day while feeling the water slowly sink into my body.

⚫︎ What is most important to you in your current work (or activities)?
To never become complacent, and to keep challenging myself.

⚫︎ A word for today
I want to walk slowly while taking in the world around me.


Designer’s Comment:
“As an artist, she shared two different sides of her style — a casual look she wears during her everyday creative practice, and a more chic mood for visiting museums in Paris.
While her relaxed, effortless styling carries a distinct sense of individuality, her museum looks held a quiet tension within their simplicity, creating a beautiful atmosphere that felt both intellectual and refined.
What connected both styles was a sense of freedom, as though she truly dresses for herself.
It was especially striking to see how naturally she incorporated our pieces into that relaxed mood.

I hope leinwände garments can exist like a canvas for self-expression.
These two loves embodied that idea beautifully, embracing our pieces as “a bit of twist” within their own personal styles, and expressing the spirit of the brand in such a natural and authentic way.”

Check The Items

Self-nominations and recommendations are both welcome.
We are currently looking for participants to join The leinwändeloves.
If you are interested, please send us a DM on our official Instagram with your name and occupation.
Please note that we will only respond to those we would like to collaborate with.
Click here for Instagram.